You could also do the same thing with membership status - email all members whose membership is expired (or even email based on the membership being expired been for at least a month). For example, you could say, “Send this email to anyone who subscribed in the past month,” or, “Send this email to anyone who didn’t open the last email campaign.” More importantly for our purposes, we can segment emails based on user fields, even custom ones we create.įor example, we can add a field for each subscriber to note which membership plan or level the subscriber belongs to, allowing us to email all “gold plan” members at once and only these members. Segmentation allows you to define rules for an email rather than sending an email to your entire list. While many marketing email services will work this way, I’m going to focus on how to segment member emails with MailChimp in this article since it’s the tool I most frequently use. MailChimp allows you create email campaigns, and send them to entire email lists, or segment those lists to only email subscribers who meet certain criteria. We’ve talked about this when we discussed transactional emails, but using a dedicated email service for mass emails or emails for which deliverability is important is a better route than using your site’s emails, and one of my favorite tools to send email is MailChimp. While it may be tempting to manage everything you can in WordPress, sending mass emails via your site’s server isn’t a great strategy, as it’s not optimized for email deliverability ( especially if you’re on a shared server while your site grows). One important piece in communicating new benefits to members is your member emails. This could mean you entice members with new content, new products, promotions, or a community aspect of your site. To reduce churn and keep members for the long term, you need to continually offer benefits to members that will keep them coming back to your membership site and paying membership fees. While acquiring new members with great content and benefits is needed to grow your business, keeping those members around helps you to continue to grow and drive recurring revenue for your site. However, the initial set up investment of your site may be a huge part of building your online business, but it’s not the only investment required for success. If you’re primarily selling access to members-only content, a lot of time, thought, and effort goes into creating relevant, evergreen content that provides high value to your members. Producing content and benefits for members when launching your membership site is a huge task. Segment Member Emails with WooCommerce Memberships.Segment Member Emails with MailChimp & MemberPress.Segment Member Emails with MailChimp & Paid Memberships Pro.Segment Member Emails with MailChimp & Restrict Content Pro.
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